Celebrating Women in Mining at Barrick-Twiga Corporation Limited
Barrick-Twiga Corporation Limited is a leading mining company known for its commitment to diversity and inclusion. As part of their ongoing efforts to recognize the contributions of women in the mining industry, they wanted to create an impactful internal communication campaign for International Women’s Day . The goal was to celebrate the incredible strength and resilience of women who are paving the way for gender equality in this traditionally male-dominated secto
Our Solution
Dutch Tembo proposed a creative and innovative approach to designing an announcement that would not only celebrate International Women’s Day but also honor the women of Barrick-Twiga. Here’s how we approached it:
Typography as Art
We used the word “WOMEN” as the central visual element. Each letter of the word was designed to incorporate images of real women working in various roles within the mining industry. This made the typography itself a powerful statement of diversity and inclusion.
Incorporating Real Stories
Instead of generic imagery, we integrated photos of actual employees from Barrick-Twiga. These images highlighted the strength, dedication, and professionalism of women in mining roles, making the announcement more authentic and relatable.
Clear Messaging
The text accompanying the design emphasized gratitude and recognition:
“Today we celebrate our incredibly strong women that are paving the way for all women in the mining industry. Thank you for your commitment and service to Barrick!”